I know this blog is all about positive ideas around us, but I guess some pessimism would not hurt to bring some balance here. I recently read a post titled “transparent or translucent” on Seth Godin’s blog which I found very interesting. I highly recommend it!
But what I found very interesting on this note [...]
Almost two months past 2012, and tonight I am adding another new year resolution to the not very long list of todos for this year.
To buckle up and play the game…As a professional, I have always been lucky to do what I love and I have always been determined to keep myself focused on [...]
How Social Media Changed The Ad Game [Infographic] by MDGAdvertising.com
Social Commerce Psychology [INFOGRAPHIC] by TabJuice.com
Facebook Facts 2011I [Infographic] by Woorkup.com
For those of you out there who have just started planning or creating your own websites: consider making your website SEO friendly. Yes, you website should be professional, with great graphics and content but what’s the point if it is not visible or searchable.
The process is pretty easy: make sure you add the SEO [...]
I recently did a small project for BrokerIC a client of mine, no matter how hard I tried it seems I could not get it right. Until I finally sat with my client and asked to explain to me what he wanted to see and what impression he wanted to make. This really helped [...]
Portfolio websites are those that are focused on presenting an individual’s or a company’s products and services to the best way possible showing features and functions as well as applications of a specific product or service. The challenge in designing and developing such websites is how to best conceptualize and categorize various lines and items [...]
The list of resolutions in New Year never ends. Different people come up with thousands of innovative resolutions every year. Some remain abandoned, while some get fulfilled. The New Year resolutions help plan for the next year.
These resolutions made during the New Year have a religious connotation. This secular tradition started during Judaism’s New [...]
Printed materials may take many forms: posters for display or public places; pamphlets; resource materials for development training programs; standard treatment guidelines or bulletins for mass distribution; t-shirts for public education or materials for use in one-to-one educational encounters.
However, many such materials are not designed in a way that increases their chances of being [...]
Family brand/umbrella brand is a group of products or companies are presented the same brand name, however this does not necessarily mean that entire product mix of the company should go under single brand name.
![CGP Promotional Carrying Bag [side view]](http://onepositiveidea.com/wp-content/uploads/2010/12/bag-e1297864916551-290x249.jpg "CGP Promotional Carrying Bag [side view]")
Use of these nifty campaign articles create a “favourable attitude” among consumers towards the product. These promotional items can range from low-cost item bearing a printed advertising message, and/or the company’s name, address, and telephone number, given freely without condition of purchase.
The important point here to find out in which gift materials your customer [...]
Design strategy can span several levels from a product refresh to a completely new design direction for a company’s product line. Design Strategy affects many functions of the company as it defines how the company values its products, presents itself to the world, and maintains a belief of it’s brand and product image.
My definition [...]
Usability is the most important aspect to web design. It’s all very well having a beautiful looking dynamic web site, but if it takes a long time to download or is difficult to navigate, users will give up and visit someone else’s site. Users want to find the information they are looking for – if [...]
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